To launch the PhantomVSN football boot, we created a tongue-in-cheek campaign to warn the world of it’s deadly precision. The work consisted of a big film, 200 pieces of content, an 0800 helpline and a Whatsapp experience. It generated 1.2 billion impressions and Nike called it their most succesful campaign of 2018.  
Role: Art Director
Agency: W+K
Client: Nike
Year: 2018

The big TVC, created by Riccardo Rachello and Jake Barnes. 



Berlin, DE.