To launch the Phantom football boot, we created a tongue-in-cheek campaign to warn the world of it’s deadly precision. My role was to create an ecoystem of content surrounding the big TVC, directed by Matthew Vaughn (Kickass, Kingsman). We developed 200 pieces of content, an 0800-helpline backed by posters, stadium assets and a Whatsapp experience. With 1.2 billion impressions Nike called it their most succesful campaign of 2018.  

Role: Art Director
Agency: W+K
Client: Nike
Year: 2018