To launch Nike’s new football boot Phantom Vision to teenagers around the world, we unleashed a mysterious character called ‘The Phantom’ – A demonic football freak, capable of wreaking havoc on anyone who cross its path. The work lived on all platforms and generated 1.2 billion impressions worldwide. Nike called it their most succesful campaign of 2018.
Art Director, Social
Client: Nike
Year: 2018



Amsterdam, NL.