To launch Nike’s new football boot, Phantom VSN, to teens around the world, we unleashed a mysterious character called ‘The Phantom’ – A demonic football freak, capable of wreaking havoc on anyone who cross its path. The work, which feautured a range of football celebrities, lived across all platforms and generated 1.2 billion impressions. Nike called it their most succesful campaign of 2018. A selection of the work below. 
Art Director, Social
Client: Nike
Year: 2018



Amsterdam, NL.