To launch Nike’s PhantomVSN football boot, we created a tongue-in-cheek campaign to warn the world of the boot’s deadly precision. The work -consisting of a big film, more than 200 pieces of social content, an 0800 helpline and a Whatsapp experience, generated 1.2 billion impressions and Nike called it their most succesful campaign of 2018. 
Role: Art Director
Agency: W+K
Client: Nike
Year: 2018

The big TVC, created by Riccardo Rachello and Jake Barnes. 



Berlin, DE.