To launch the new Phantom boot, we created a tongue-in-cheek campaign to warn the world of it’s deadly precision. With 1.2 billion impressions, Nike called it their most succesful campaign of 2018. We developed more than 400 unique assets, including a Whatsapp-hack and an 0800 helpline for defenders and goalkeepers. The campaign picked up Gold in The Webbies and Eurobest. 

Client: Nike
Agency: W+K
Role: Art Director
Year: 2018