We developed a creative platform and 360° campaign for Google’s Bundesliga sponsorship. Football in a Different League celebrates the players, the camaraderie between teams, and what makes the women’s game unique. 

The campaign also featured a series of playful social interview formats discussing the current state of women’s football in Europe.

We developed an editorial format in collaboration with Vogue Germany. ‘Aus dem Mittelkreis’ (From the middle circle) features in depth interviews with the players who made it to the national team.