With cheap flights to major European destinations, French and Brits rarely consider a short trip in their own country. So we created a campaign that invites them to re-connect with their lands and the people they share it with.
 

Art Director ︎
Wieden+Kennedy
Year: 2019
Client: Airbnb




Each week a new destination was presented along with a coupon that unlocked a free night in that very place.


Across all material, real Airbnb hosts were the heroes - inviting fellow countrymen and women to come visit their corner of the nation. Below  some examples of IG stories that introduced destinations around France and UK.



Art/Creative Direction
Amsterdam, NL.