With cheap flights around the EU, travellers tend to spend their long weekends abroad. By offering up free nights in less visited parts of UK and France, we gave peple a reason to holiday in their backyard. We created a big film per market, complented by social content where real hosts presented a new destination each week along with a raffle for free nights.
Client: Airbnb
Agency: W+K
Role: Art Director
Year: 2019
Agency: W+K
Role: Art Director
Year: 2019
Above: Pinterest ads.
Left: Radio that ran during the lead up to the “First Night On Us.” campaign.
Left: Radio that ran during the lead up to the “First Night On Us.” campaign.