With cheap flights around the EU, French and Brits rarely consider a short trip in their own country. So we created a  360 campaign that invites them to re-connect with their lands and the people they share it with. The campaign was built around a promo code, unlocking a free nights in previuosly unheard of destinations. Every week a new place was featured. In social ads, actual Airbnb hosts invited fellow countrymen and women to come out and stay in their villages.

Art Director ︎︎︎
Wieden+Kennedy
Client: Airbnb
Year: 2019

As a leadup we also created a series of funny radio ads that ran in UK during spring 2019.