With cheap flights around the EU, French and Brits rarely consider a short trip in their own country. So we created a 360 campaign that invites them to re-connect with their lands and the people they share it with. The campaign was built around a promo code that allowed people to unlock free nights in places they would never have considered otherwise. Every week a new destination was featured and in social films actual Airbnb hosts, from those very places, invited fellow countrymen and women to come and visit.

Art Director ︎︎︎
Wieden+Kennedy
Client: Airbnb
Year: 2019

Above: Pinterest ads.

Left: A series of radio ads that served as a campaign lead-up.