With cheap flights around the EU, French and Brits rarely consider a short trip in their own country. So we created an integrated campaign that invites them to re-connect with their lands and the people they share it with. The campaigned revolved around a voucher that unlocked a free night’s stay in a less visited part of France or the UK. The social part of the campaign introduced these hidden gems and built urgency for the voucher drop. 

Art Director ︎︎︎
Wieden+Kennedy
Client: Airbnb
Year: 2019

Above: Pinterest ads.
Left: Radio ads.