With cheap flights around the EU, people tend to spend their long weekends abroad. Based around a voucher that unlocks a free night, “First night on us”, is a campaign inspiring people to holiday in their own backyard. The campaign ran in cinemas all through summer and in social media we gave a platform to the hosts of the selected areas, to present themselves and their destinations.
Role: Art Director
Agency: W+K
Client: Airbnb
Year: 2019
Agency: W+K
Client: Airbnb
Year: 2019
![](https://freight.cargo.site/t/original/i/b8692520506d3e795be0b35709a6cc0cbfd0b402e6e2bdabb8b196fcf143587a/13c30315-8f30-416d-a18a-624b604ad7bc.jpg)
![](https://freight.cargo.site/t/original/i/ff3b3e7899aa9316141c633bf3ae050a241eb87188b98bd2cf6882ef68f0bb3a/3cbfc316-9d20-497c-81f8-280b4bcb2b90.jpg)
![](https://freight.cargo.site/t/original/i/6f9622888e28c247a2aff6a36d86401a86422418185da2c28259de95c5da3130/a6b0ee72-936f-4d59-8a16-e09df18736e3.jpg)
Above: Pinterest ads.
Left: Radio ads that ran during the lead up to the “First Night On Us.” campaign.
Left: Radio ads that ran during the lead up to the “First Night On Us.” campaign.