With cheap flights around the EU, people tend to spend their long weekends abroad. Based around a voucher that unlocks a free night, “First night on us”, is a campaign inspiring people to holiday in their own backyard. The campaign ran in cinemas all through summer and in social media we gave a platform to the hosts of the selected areas, to present themselves and their destinations.
Client: Airbnb
Agency: W+K
Role: Art Director
Year: 2019
Agency: W+K
Role: Art Director
Year: 2019
Above: Pinterest ads.
Left: Radio ads that ran during the lead up to the “First Night On Us.” campaign.
Left: Radio ads that ran during the lead up to the “First Night On Us.” campaign.