With cheap flights around the EU, French and Brits rarely consider a short trip in their own country. So we created a 360 campaign that invites them to re-connect with their lands and the people they share it with.
The campaign was built around a promo code that allowed people to unlock free nights in plaes where they would normally not think of visiting. Every week a new destination was featured. In social ads the actual Airbnb hosts, from that specific place, invited fellow countrymen and women to come and visit.
The campaign was built around a promo code that allowed people to unlock free nights in plaes where they would normally not think of visiting. Every week a new destination was featured. In social ads the actual Airbnb hosts, from that specific place, invited fellow countrymen and women to come and visit.
Art Director ︎︎︎
Wieden+Kennedy
Client: Airbnb
Year: 2019
Wieden+Kennedy
Client: Airbnb
Year: 2019
As a leadup we also created a series of funny radio ads that ran in UK during spring 2019.